ABOUT PINEA
Creating mouse pads that give setups more character
Pinea designs custom mouse pads with one clear idea: turn an everyday desk object into a precise, durable and visually confident surface.
A simple need: a setup with real character
Pinea started from a concrete frustration: finding a durable, precise and visually strong mouse pad without falling into generic design.
That personal constraint set the direction: create a daily-use surface that can also dress a work or gaming space.Testing materials, print results and finishes
Early trials helped define what actually lasts: density, feel, print quality, borders, contrast and resistance over time.
Each prototype raised the standard. The point was not to put a logo on a standard product, but to control the whole result.Coral established the Pinea visual identity
The Coral launch moved the idea from concept to collection. Patterns became more recognizable, more precise and more confident.
This model set a graphic base: immersive textures, readable contrast and an art direction designed to last on a desk.The website, events and first business requests
Pinea structured its ecommerce experience, then met its community directly at events such as Geek Days.
At the same time, white-label and volume requests arrived. The product had to stay desirable for individuals and reliable for organizations.A more complete, smoother and more customizable brand
The new website opened a clearer experience: collections, customization, business support and more immersive product previews.
Pinea kept its original standards, but applied them to the whole experience: choice, advice, design, production and customer follow-up.A rebuilt website, broader offers and new packaging
Pinea rebuilt the whole website, refined its visual world and structured a clearer offer for suppliers, creators and series projects.
This step includes new packaging designed around www.pinea.be, a completely new series and the addition of the English version of the website. Orders can now be placed in English, which was not possible before.A stronger event presence and a new series to reveal
Pinea is preparing for Paris Games Week with a more visible presence, new designs and a reworked range to discover in real conditions.
The goal is to show the brand’s new direction: new visuals, more premium packaging, a more mature experience and direct conversations with gamers, creators and professionals.
CRAFT
Good-looking is not enough: it has to last every day
The work lives in details you mostly notice during use: a pleasant surface, a sharp visual, a clean border and a product that keeps its presence after hours on the desk.
Clear advice before production
Formats matched to real use
OUR VALUES
What guides every project
Product standards
Selected materials, controlled printing and a finish designed to stay clean over time.
Art direction
Collections with a clear identity, plus the ability to create custom visuals for specific projects.
Controlled production
A made-to-order approach to keep quality high, from one piece to a larger series.
Human support
A clear point of contact for individuals, teams, events and volume orders.
NEXT STEP
Contact us 